Community Health Improvement

Preparing News Releases

There are 7 modules in this course:

  1. Inside the Newsroom
  2. Matters of Style
  3. Properties of a News Release
  4. Organizing Information
  5. Elements of a News Release
  6. Now What?
  7. Other Skills 

Following these, a Posttest must be completed.

Intended Audience

PIOs/PAOs who need to improve their skills in communicating with the public during an emergency

Learning Objectives:

After completing this course the learner will be able to:

  • Discuss the importance of deadlines in different types of news releases.
  • Describe who’s who in the newsroom.
  • Discuss newsworthy elements of the story by using clear and simple language and consistency in the style and usage.
  • List the eight properties of a news release.
  • Summarize and organize information in a manner that creates clear and accurate understanding.
  • Describe the use of the 5 W’s and the inverted pyramid style in newswriting.
  • Write the lead, body and headline for a news release.
  • Explain the importance of quotations in a news release and use them in an appropriate manner.
  • Explain the review process for a news release.
  • Explain the dissemination process for a news release.
  • Discuss the preparation for follow-up questions from the media.
  • Monitor and analyze news reports, utilizing Rapid Response when appropriate.
  • Develop talking points using the “message triangle.”
  • Describe the criteria used to select broadcast media stories.
  • Describe four essential qualities contained in effective broadcast news stories.
  • Write effective public service announcements.
  • Describe the difference between a news release and a news advisory; write an effective news advisory.
  • Distinguish between a news release, a news conference, and a news briefing.
  • Prepare for and conduct a news conference or briefing.

Pre-requisites/Learning Level

No Pre-requisites

Competencies addressed:

  • Core Competencies for Public Health Professionals identified:
    • Domain 3: Communication Skills
      • 3A5. Conveys data and information to professionals and the public using a variety of approaches (e.g., reports, presentations, email, letters)
    • Domain 5: Community Dimensions of Practice Skills
      • 5A9. Informs the public about policies, programs, and resources that improve health in a community

CEUs Offered

none

Cost

Free

Modality/format

Online Self-Pace

Length

1 hour

Presenter(s) and/or Content Experts

Technical requirements:

  • Adobe Acrobat Reader 
  • Flash Player 
  • Speakers

Registration requirements

Register a free account

Creation and/or update

December 4, 2012

Length (minutes): 60
Communities of Practice: No
DAP-Specific Training: No

Alternative Marketing & Messaging to Prepare Vulnerable Populations (Webcast)

Alternative Marketing & Messaging to Prepare Vulnerable Populations Thursday April 10 2008

Communities of Practice: No
DAP-Specific Training: No

Meetings that Work: Designing Group Processes that Facilitate Effective Collaboration

Purpose: Share strategies for designing and facilitating successful and productive group processe
Communities of Practice: No
DAP-Specific Training: No

What Is Community Health Assessment?

This course was created by the Illinois Public Health Preparedness Center and is part of the Community Health Assessment (PH 420) course series. These courses can be taken separately and in any sequence desired. The overall PH 420 series covers the public health function of assessment. Content includes measurement of selected determinants of community health status and use of health services, identifying community assets, selecting appropriate qualitative or quantitative tools, maximizing community participation, ethical issues in use of power and authority, capacity-building and consultation in the community and moving from aggregate or state level data to a smaller, defined population. Case studies and a variety of practice-related exercises serve as a basis for learner participation in real world public health problem-solving simulations. The various components of these courses serve to stimulate interactions among learners and instructors around important problems and issues facing public health. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace.
Communities of Practice: No
DAP-Specific Training: No

Community Applications

This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Emergency Preparedness and Response PH 460 course series. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace. This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Administration PH 450 course series. These courses can be taken separately and in any sequence desired. The overall PH 450 series provides an introduction to public health management and administration by examining the purpose, history, organization, functions, tools, activities and results. Case studies and a variety of practice-related exercises serve as a basis for learner participation in real world public health problem-solving simulations. The various components of these courses serve to stimulate interactions among learners and instructors around important problems and issues facing public health. Since computers and the Internet's World Wide Web are now basic tools for public health practitioners, these courses also seek to foster and enhance skills related to the use of technology for accessing and using information and for communicating with colleagues. Reading assignments are derived from various online sources that are identified in the exercises document for each course. The basic content for the Public Health Administration PH 450 Series is the text, Public Health Administration: Principles for Population-Based Management by LF Novick and GP Mays eds; Jones and Bartlett Publishers; 2001.

Communities of Practice: No
DAP-Specific Training: No

Risk Communication & Psycho-Social Issues in Radiation Events (Webcast)

Risk Communication & Psycho-Social Issues in Radiation Events Thursday November 8 2007

Communities of Practice: No
DAP-Specific Training: No

Risky Business: Communication During Crisis (Webcast)

Risky Business: Communication During Crisis Thursday July 13 2006

Communities of Practice: No
DAP-Specific Training: No

Public Information Officer - Train the Trainer

The PIO Train-the-Trainer focuses on the CDC Crisis Emergency Risk Communication (CERC) Plan. CERC t
Communities of Practice: No
DAP-Specific Training: No

Community Engagement

This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Emergency Preparedness and Response (PH 460) course series. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace. This course was created by the Illinois Public Health Preparedness Center and is part of the Community Health Assessment PH 420 course series. These courses can be taken separately and in any sequence desired. The overall PH 420 series covers the public health function of assessment. Content includes measurement of selected determinants of community health status and use of health services, identifying community assets, selecting appropriate qualitative or quantitative tools, maximizing community participation, ethical issues in use of power and authority, capacity-building and consultation in the community and moving from aggregate or state level data to a smaller, defined population. Case studies and a variety of practice-related exercises serve as a basis for learner participation in real world public health problem-solving simulations. The various components of these courses serve to stimulate interactions among learners and instructors around important problems and issues facing public health.
Communities of Practice: No
DAP-Specific Training: No

Community Agenda Setting

This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Emergency Preparedness and Response PH 460 course series. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace. The overall PH 420 series covers the public health function of assessment. Content includes measurement of selected determinants of community health status and use of health services, identifying community assets, selecting appropriate qualitative or quantitative tools, maximizing community participation, ethical issues in use of power and authority, capacity-building and consultation in the community and moving from aggregate or state level data to a smaller, defined population. Case studies and a variety of practice-related exercises serve as a basis for learner participation in real world public health problem-solving simulations. The various components of these courses serve to stimulate interactions among learners and instructors around important problems and issues facing public health. Since computers and the Internet's World Wide Web are now basic tools for public health practitioners, these courses also seek to foster and enhance skills related to the use of technology for accessing and using information and for communicating with colleagues.
Communities of Practice: No
DAP-Specific Training: No

Community Problem Solving

This course was created by the Illinois Public Health Preparedness Center and is part of the Public Health Emergency Preparedness and Response (PH 460) course series. The Illinois Preparedness Center requires a separate registration. Click the course title to launch to the registration page. When prompted, either login if you have an existing account with them, or register. You will then be allowed to register. When finished, print your completion certificate from Illinois, then return to the LMS and choose Mark Complete from the action menu in your Learning Plan found in your Workspace.
Communities of Practice: No
DAP-Specific Training: No

Addressing At-Risk Populations in Emergency Preparedness Planning (Webcast)

Addressing At-Risk Populations in Emergency Preparedness Planning Thursday May 8 2008 "

Communities of Practice: No
DAP-Specific Training: No

G-290 Basic PIO

G-290 Basic Public Information Officer This course assists participants with building the skills to handle media requests.
Length (minutes): 960
Communities of Practice: No
DAP-Specific Training: No