This presentation, developed by Debbie Crane, gives you an overview of crisis and emergency risk communication during a pandemic influenza event. Target Audience These learning modules are applicable to all public health, medical, veterinary, pharmacy, emergency management, hospital and other professionals interested in public health preparedness. These modules are created by faculty and guest lecturers at the UNC Gillings School of Global Public Health. Educational Objectives Discuss the basic tenets of emergency risk communication Identify actions you can take to be informed of pandemic influenza issues Explain the role of a virtual joint information center (virtual JIC) Competencies Addressed: Applied Epidemiology: Use basic risk communication principles to communicate epidemiologic messages to agency staff BT Competencies: Describe communication role(s) in emergency response: ( within the agency using established communication systems; with the media; with the general public and personal (with family, neighbors) Core Public Health: Communicate effectively both in writing and speaking. Use the media (newspapers, radio, television) to communicate health information.