Course info

The purpose of this scenario is to use the principles of crisis and risk communication during a response for public health emergency.

Intended Audience

Health practitioners who need to increase their ability to effectively communicate with the public, media, health care providers and response community during a public health emergency.

Learning Objectives

After completion of the course, learners should be able to:

• Discuss the underlying theories of crisis and risk communication guidelines.
• Illustrate principles of developing a message map.
• Explain how to utilize a message map.
• Describe conducting pre-emergency planning to facilitate crisis and risk communication.
• Describe strategies to effectively communicate risk to special populations.
• Identify methods to identify and map special population groups.

Pre-requisites/Learning Level

No pre-requisites

Competencies addressed

PERLC Competencies

Domain II: Communication & Manage Information Results

• 2.2 Use principles of crisis and risk communication.
• 2.2.1 Differentiate between the responsibilities of a receiver, transmitter and translator during events (before, during and after).
• 2.2.2 Model communication responsibilities for an event (before, during and after).
• 2.2.3 Compare and contrast the value of using different communication messages during one or more phases of an emergency.
• 2.2.4 Differentiate between crisis communication and emergency risk communication.
• 2.2.5 Deliver messages using the guidelines for crisis and risk communication.
• 2.2.6 Classify the general tenets in crisis and emergency risk communication principles
• 2.2.7 Express empathy when communicating during a crisis.
• 2.2.8 Utilize credible sources in relaying risk messages. 
• 2.2.9 Express the importance of providing culturally sensitive messages to diverse populations. 
• 2.2.10 Summarize CDC recommended guidelines on crisis and risk communication   regarding the development and delivery messages.
• 2.2.11 Use consistent names, acronyms and pronunciation in oral and written communications.
• 2.2.12 Advocate involving diverse populations in planning messages.
• 2.2.13 Differentiate between the mental and emotional factors that might create barriers to communication (e.g. reception & interpretation).
• 2.2.14 Distinguish between the needs of the diverse audiences within the community.
• 2.2.15 Apply active listening skills when communicating with individuals during an emergency.
• 2.2.16 Identify subject matter experts within the community who can help with delivering messages.
• 2.2.17 Maintain diverse community partners to assist with communicating preparedness planning and population specific messages. 
• 2.2.18 Participate in multi-agency coordination activities to identify pre-event and event CERC materials, related to one’s subject matter expertise.

CEUs Offered

None

Cost

Free

Modality/format

Online Self-Pace

Length

1 hour

Presenter(s) and/or Content Experts

Technical requirements

• Adobe Acrobat Reader 
• Speakers or Headphones

Registration requirements

Register a free account

Creation and/or update

November 7, 2014

June 12, 2019, Updated Player, Closed Captioning, New CDC Module on CERC